Sometimes people equate personal branding with brazen self-promotion, and it certainly is a way to build your reputation as an industry leader, but it’s much more than that. Your brand includes the services you provide, the values you advocate, and the skills and experience you bring to the table. Your brand can position you and your business as online experts, which can be one of the most efficient ways to recruit top talent into your organization.
It’s up to you to decide how effective and professional you want to be as you create your profile. Here are a few suggestions for shaping your online presence to create a highly-effective recruiting tool:
Cultivate a Personal Brand That Attracts Candidates
You can begin by writing articles that share your values, ideas, beliefs, and opinions. Those who are looking for jobs will research you and your company in the early steps of the process, so make sure there is plenty for them to read before they arrive for an interview.
Several studies have shown that someone will form an initial and lasting impression of you in the first few seconds, so make sure you are open and sincere as you speak of your journey. If you want candidates to trust your company, they must first trust you.
Magnify Your Brand Message on Social Media
Focus your posts on the image you want to highlight. Conflicting information will confuse prospective candidates, so be consistent with your message. Remember that anyone who is considering working for you will be researching you to find out what kind of leader you are. Pick out a few topics that are consistent with your passions, and start a conversation on them. It’s an excellent way to stand out on social media spaces.
Your summary on LinkedIn, for instance, should be conspicuous. Make it more personal by writing it in the first person, all the while talking about your accomplishments and future goals. Candidates will remember you and find it easier to connect with you, and they will also remember you longer if you go beyond words to add visuals. Instagram is the perfect platform to tie pictures into your brand. Whether you choose videos or photos, visuals can make your content more appealing and memorable.
Project a Professional Image
When candidates find you online, make sure they are seeing a profile picture that shows you in a professional, positive, and confident light. Be dressed for success—and look that way in person—and make sure the picture shows you looking friendly and approachable. This image could make a lasting impression of you, so make sure it helps to promote your brand.
Don’t be complacent about your brand or your competitors could end up getting the best talent. Build and market a strong brand, amplify it on social media, and back it up with sound business decisions. When it comes to enticing top talent, it all starts at the top.
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