Think about these statistics on the use of social media:
- As of the third quarter of 2018, Facebook had 27 billion monthly active users
- LinkedIn is approaching 600 million profiles
- As of June 2018, Instagram had accumulated one billion monthly active users
It’s not hard to understand why businesses have turned to social media as a marketing tool to attract customers. So, why wouldn’t they use it to help them find and recruit qualified candidates?
One of the primary reasons that social media is better than traditional job boards and other traditional methods of recruiting is that it increases the chances of finding someone who is a good cultural fit. A company’s social media presence provides a window into their values and goals while shining a light on their culture.
If you own or manage a business, no one has to remind you that the labor market is tight. Your presence on social media could have an impact on how many potential candidates are seeing your job postings and who will be applying.
Here are some suggestions for ensuring that you are using social media properly to reach your hiring goals:
Discuss Your Company’s Culture
When publicizing information about your organization’s culture on social media, you give potential candidates the opportunity to see if they align with your company’s philosophy. Some of them will be turned off, but that’s okay because someone who doesn’t assimilate into your culture probably isn’t the best fit anyway.
On the other hand, some will be attracted to it, and when combined with the required skill set, will make excellent additions to the organization.
Add Photos and Videos of Your Workplace
Photos and videos give applicants a more realistic preview of what it would be like to work at your company. By posting images of some of your interesting projects or an event that you held in the office, you take away some of the fear of the unknown and replace it with a certain comfort level. Candidates can see themselves fitting into these settings (or not!), and they will have a better idea of what to expect.
Enlist Your Employees as Advocates
Anything your company posts on social media will be greeted with some degree of doubt. After all, can you be trusted to be objective about your own business?
If you can encourage your employees to post about your brand, your credibility can soar through the roof. Those same people who were distrustful of management’s comments will be convinced by a worker’s message. Better yet, ask your people to share your content and add their own insights.
Post Your Job Openings on Social Media
Posting your openings on social media is the simplest way to get them in front of thousands of eyes. Another way to give your hiring campaign a lift is to use paid Facebook ads. It’s ideal for getting your message in front of a targeted audience.