If you want to attract top-tier new hires, you’ll need to focus heavily on your company culture. This is especially true in a tight labor market like the one we are currently experiencing. But potential new hires only get to see a small fraction of what it’s really like to work for your organization. Here are some tips to show off your company culture in its best light.

Create an Amazing Culture

The first step is to take a hard look at your existing company culture and make any necessary tweaks. This means focusing on employee empowerment, collaboration, transparency, cross-training, and communication. Survey your current employees to find out what they like and don’t like about the existing culture. Then implement any needed changes.

Improve Your Website

Your website should feature an entire career center. In addition to job listings, add blog posts, photos, and videos that share what it means to be part of your team. Short “Day in the Life” videos, photos of people working on the warehouse floor, and posts that educate readers about your industry are just a few of the possible ways to highlight your company culture.

Up Your Social Media Game

You probably already know how important it is to have a social media presence. But it’s not enough to simply build a profile and forget about it. You need to regularly update all of your social media channels, ideally at least twice a week. While the information on your website should be more evergreen, social media is a great place to feature time-sensitive content. You might share a video of your company holiday party, or photos of team members volunteering at a recent community event.

Be Responsive

Many potential new hires will reach out in some way before they decide to apply for a job. Answer any questions or concerns that come through social media or your website, as well as by email or phone, as quickly as possible. Be honest and open, and offer to share additional information or put the person in touch with someone who can. Also keep a close eye on your social media comments, as sooner or later you will receive spam. Moderating comments shows attention to detail and a concern for the employee and customer experience.

Need New Talent?

If you need qualified, trustworthy new employees, The Resource is here to help. We know how to recruit just the talent you need. Learn more and then contact us today to get started.