Winston-Salem, NC, September 20th, 2018—The Resource Co. Inc., headquartered in Winston-Salem, NC, received the top honor in the 2018 American Staffing Association Genius Grand Award in the Staffing firms with $25 million–$100 million in annual sales award class. This national awards program recognizes the best and most innovative communications and marketing campaigns among ASA staffing agency members.


The Resource was honored for their New Custom Designed Website.

“We are honored to accept the ASA Genius Award that recognizes our custom website design. Our team, lead by Grace McParland and Christopher Wakefield in partnership with Haley Marketing, took on the creative task to re-invent and energize our website to reach multiple target audiences”, said The Resource’s President, Kenneth Dalton.  “Our vision was simple, targeted, and engaging. I am so proud of the entire team that worked on our site and the positive impact it has made in our business to improve our engagement with applicants and clients.”


A panel of communications and marketing experts selects the honorees based on the overall quality of their campaigns’ messaging, design and visual appeal, originality of approach, and outcomes.


For more information about The Resource, visit

For more information about ASA and the ASA Genius Awards, visit




About The Resource

Since 1979, The Resource has helped job seekers and businesses solve their toughest employment challenges. We’re a trusted leader in hiring solutions, with 6 offices located in North Carolina, and we’re thrilled to be celebrating 40 years of service in 2019. Our passion is to serve others and our community, through finding people jobs, and coaching them to be the best they can be in their career choice. Our solutions are sound, and our approach is dynamic – offering employers far more than standard service expectations, which is a critical step in creating dynamic teams, cultivating leaders, and transforming businesses. It is our goal to build opportunities for our people and clients as we continue pushing forward and to have fun while doing it!


About the American Staffing Association

The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit

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